Halloween is a bigger event at retail than ever before and kids (and parents) are becoming obsessed with it.
The Simon Abbott series already has a presence in store and this is a good opportunity for series and brand extension, giving the consumer more choice of concept and format.
Young readers have already fallen in love with Simon’s fabulous world.
Now they can explore it further with this bumper book, packed with 64 pages of activities plus 500 fantastic stickers.
From monster mazes to spooky cupcake decorations, it’s all in here. Just mind the vampire bats don’t bite!